Our mascot's better than yours
CHARLOTTE, NC – Winthrop University mascot Big Stuff and Presbyterian College mascot Scotty The Scotsman were crowned champions of the second annual Hardee’s® Big South Mascot Challenge during the Big South Men’s and Women’s Basketball Championships last month. Big Stuff and Scotty each won a $1,000 donation to their respective school’s general scholarship fund, courtesy of Hardee’s.
As part of the promotion, Big South mascots competed in a game of basketball bowling at both conference championship events. Each mascot bowled one frame before a winner was crowned. Big Stuff took home the title during the Men’s Championship, while Scotty prevailed during the Women’s Championship.
“We are proud to support the students of the Big South with the second annual Hardee’s Big South Mascot Challenge scholarship program,” said Jerry Allsbrook, Chief Marketing Officer of Boddie-Noell Enterprises, operator of 338 Hardee’s restaurants throughout the South. “Congratulations to Big Stuff from Winthrop University and Scotty the Scotsman from Presbyterian College for earning the prize for their respective schools this year.”
As part of the season-long promotion, Hardee’s Happy Star mascot traveled to a game at each Big South school to officiate a “practice round” with students and the school’s mascot during the regular season. The winning student at each practice round took home a Hardee’s prize package.
The Hardee’s Big South Mascot Challenge was yet another coordinated promotion between the partners during the 2015-16 year. Hardee’s was recognized as a presenting sponsor of the Big South Back to School Tour last fall, as well as the sponsor of the Hardee’s Star Plays, a bi-monthly video feature highlighting top plays in the Big South Conference. Hardee’s is also a presenting sponsor of the 2016 Big South Baseball Championship that will be held May 24-28 at the Lexington County Baseball Stadium in Lexington, S.C.
ABOUT BODDIE-NOELL ENTERPRISES
With over 50 years success as a proud Hardee’s franchise operator, family-owned Boddie-Noell Enterprises is the largest Hardee’s franchise operator in the United States with 338 restaurant locations in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.